At the world’s largest esports event in Riyadh, we designed a distinctive booth for our partner Barns that reflects its unique identity and aligns perfectly with the energy of this mega event, making it a visual and lively attraction for thousands of visitors. We transformed the booth into an interactive journey by developing a web application that allows visitors to register, track points, and explore over 170 Barns branches through a smart QR system. We also introduced innovative activities, including a photo booth that transforms pictures into AI-generated characters and a leaderboard showcasing the top-scoring players, creating an engaging and competitive atmosphere that elevated the overall experience.